SPECIAL TOPIC

CEATEC 25周年 写真で振り返る歴史とテクノロジーの変遷

CEATEC, organized by the Japan Electronics and Information Technology Industries Association (JEITA), will celebrate its 25th anniversary in 2024.
CEATEC, built on rich history and traditions, had for a long time been sending out a strong image of "a digital consumer electronics show" to society reflecting the times. In 2016, CEATEC made a major turnaround by declaring a "departure from consumer electronics trade show," and is now held as a comprehensive digital innovation exhibition that aims to realize Society 5.0, with "IoT" and "Co-Creation" as its two main pillars.

By the way, do you know what the initials in CEATEC stand for?
If you do, you may be quite a technology savvy.
The answer is "Combined Exhibition of Advanced Technologies".
As the name suggests, CEATEC was born as a "composite exhibition of cutting-edge technologies" and has continued to develop. CEATEC has continued to show the world how people's lives can be enriched by making use of the latest technologies.
Let's take a look at the history of CEATEC, including its predecessor exhibitions, and see how the latest technologies and people's lives have changed over time.

1960s-1990s : 
The origins of CEATEC as a comprehensive exhibition

The origins of CEATEC can be traced back to Japan Electronics Show, which began in 1962.
It was held with the aim of showcasing state-of-the art technologies and expanding sales channels. Held in Harumi, Tokyo, the exhibition was made up of four categories: audio equipment such as televisions and radios, radio equipment including electronic application equipment, measuring equipment, and electronic components. The catchphrase for the first event was "Gathering the infinite dreams of electronics".
There were 207 exhibiting companies and approximately 150,000 visitors over the ten-day period.
As a comprehensive exhibition, Japan Electronics Show featured a wide range of exhibits, from parts to finished products, and this characteristic has been passed down to the current CEATEC.
The second exhibition was held in Osaka, thanks to the enthusiastic efforts of the Kansai business community. From then on, the exhibition was held alternately in Tokyo and Osaka every year.
From the third show in 1964, the name was changed to "Japan Electronics Show." In particular, the 25th Japan Electronics Show in 1986 was a great success, with 443,500 visitors, the largest number to date.

Another of the origins of CEATEC is the Data Show, which began in 1972.
This exhibition was aimed at promoting the spread of general-purpose computer peripherals and terminal equipment, and in 1996, there were 208 exhibitors and 268,900 visitors.
In 1997, it was integrated with "Communication TOKYO" and "JPSA Convention" and was reborn as "COM JAPAN", a comprehensive exhibition of information and communications.
Since then, it has continued to make its mark on history as an exhibition that leads the development of the IT industry and the realization of a prosperous society through IT.

Large signboard displayed at the first Japan Electronics Show (1962)
Large signboard displayed at the first Japan Electronics Show (1962)
With the arrival of the color TV era, a “color TV show” was demonstrated at the venue (1962)
With the arrival of the color TV era, a "color TV show" was demonstrated at the venue (1962)
The year of the Osaka Expo, the Electronics Show was also held in the spring for 11 days (1970)
The year of the Osaka Expo, the Electronics Show was also held in the spring for 11 days (1970)
With the arrival of the microcomputer era, many visitors flocked to the exhibition of semiconductors, optical electronics, etc. (1980)
With the arrival of the microcomputer era, many visitors flocked to the exhibition of semiconductors, optical electronics, etc. (1980)
His Imperial Highness (at the time) visited Japan Electronics Show (1980)
His Imperial Highness (at the time) visited Japan Electronics Show (1980)
Distant view of the venue for the electronics show in Harumi, Tokyo (1986)
Distant view of the venue for the electronics show in Harumi, Tokyo (1986)
The 15th Data Show was a commemorative event (1987)
The 15th Data Show was a commemorative event (1987)
COM JAPAN held at Tokyo Big Sight (1998)
COM JAPAN held at Tokyo Big Sight (1998)

2000-2014 : 
The birth of CEATEC JAPAN

In 2000, Japan Electronics Show, a comprehensive electronics exhibition, and COM JAPAN, a comprehensive information and communications exhibition, merged to form CEATEC JAPAN. Both of Japan's two leading exhibitions were places to disseminate information on cutting-edge technologies and products both domestically and internationally, and CEATEC was born as a comprehensive exhibition covering all aspects of imaging, information, communications, and digital networking.

A new history as a "complex" exhibition of cutting-edge technology begins here. The era was truly the heyday of digital consumer electronics. BS digital broadcasting began in 2000, and many new plasma and LCD TVs were on display at the 4th show in 2003. In 2006, the two camps sparked off a battle for the next-generation DVD standard at the 7th show. 200,000 visitors came to the show in 2007. Since then, smartphones, 3D (three-dimensional) TVs, and high-definition displays such as 4K/8K have been unveiled at CEATEC.

CEATEC, which had been held as a "comprehensive exhibition of cutting-edge IT and electronics," had developed into a "festival of digital consumer electronics" in line with the trends of the times, and was strongly communicating this image. If you had a strong impression at the time, you may have thought that "CE" in CEATEC stood for "Consumer Electronics".

The new “CEATEC JAPAN” was launched (2000)
The new "CEATEC JAPAN" was launched (2000)
Collaboration with the Tokyo Motor Show, the largest exhibition in the automotive field (2011)
Collaboration with the Tokyo Motor Show, the largest exhibition in the automotive field (2011)
His Imperial Highness (at the time) on a visit to CEATEC (2002)
His Imperial Highness (at the time) on a visit to CEATEC (2002)
Exhibition booth showing the birth of the world's first OLED TV (2007)
Exhibition booth showing the birth of the world's first OLED TV (2007)
Booth with many LCD TVs on display (2003)
Booth with many LCD TVs on display (2003)
Increased exhibits of automotive electronics technology (2014)
Increased exhibits of automotive electronics technology (2014)

2015-:
Shift to a comprehensive IoT exhibition

However, due to changes in global conditions and industry trends, the number of exhibitors and visitors to CEATEC has taken a turn for the worse. In 2015, the number of visitors was the lowest in the history of the last 16 CEATEC events held as CEATEC. In the same year, a new organizer project was set in motion, and the face of CEATEC's exhibitors began to change. Kinki Nippon Tourist Co.,Ltd. and Rakuten Group, Inc. exhibited for the first time in a special exhibit called "NEXT Street".

The service industry's first participation in CEATEC created drew a lot of attention. The following year, in 2016, it was further expanded in scale and evolved into "IoT Town". Many "IoT front-runners" from industries other than IT and electronics have been exhibiting at this organizer's event. With more than 150,000 visitors to CEATEC in 2017 and 2018, CEATEC has been transformed into a comprehensive IoT exhibition that brings together everything from electronic components and devices that form the backbone of the IoT to finished products, the equipment in which they are embedded, and the various services that utilize them.

The organizer's special exhibit “NEXT Street” (2015)
The organizer's special exhibit "NEXT Street" (2015)
The organizer's special exhibit evolved into “IoT Town” and expanded the area (2016)
The organizer's special exhibit evolved into "IoT Town" and expanded the area (2016)
First visit by the then Prime Minister (2016) 年)
First visit by the then Prime Minister (2016)
A number of financial institutions and toy manufacturers also joined CEATEC (2017)
A number of financial institutions and toy manufacturers also joined CEATEC (2017)
A retailer's first exhibit generated a great deal of interest (2018)
A retailer's first exhibit generated a great deal of interest (2018)
20th anniversary celebration (2019)
20th anniversary celebration (2019)

2020- : 
Held entirely online,
Then to a hybrid format

Due to the spread of the COVID-19 in 2020, CEATEC was not held in-person at Makuhari Messe and was held entirely online.
As a result, a total of more than 150,000 people visited the online venue in 2020 and another 80,000 in 2021, indicating a high level of interest.
While the feedback showed the potential of the online format, the growing demand for face-to-face communication led us to shift to a hybrid format in 2022, and since then, we have continued to hold face-to-face sessions while utilizing the online format.

And in 2024. CEATEC, which has continued to evolve to reflect the times, will celebrate its 25th anniversary.
Some things continue to change while others remain consistently the same.
It means asking society how people's lives can be enriched through the use of the latest technology and bringing together players from a wide range of industries and business sectors to do so.
As the name "Combined Exhibition of Advanced Technologies" suggests, the tradition of CEATEC as a combined exhibition of cutting-edge technologies will not fade away in the future.

First ever online event (2020)
First ever online event (2020)
The organizer's special exhibit was transformed into a “Partners Park” to disseminate co-creation achievements (2022)
The organizer's special exhibit was transformed into a "Partners Park" to disseminate co-creation achievements (2022)
The venue of Makuhari Messe, where the excitement has returned  (2022)
The venue of Makuhari Messe, where the excitement has returned (2022)
Booming with over 150 startup companies and university research institutions (2023)
Booming with over 150 startup companies and university research institutions (2023)

(Updated August 20, 2024)