Market Creation
Promoting innovation and creating new markets through co-creation and competition
JEITA aims to create new markets through co-creation across industries and business types. We promote Society 5.0 by organizing programs and events that bring together superior technologies, services, and products.
CEATEC is held every October as Japan’s biggest comprehensive digital innovation exhibition. Originally known as a digital consumer electronics fair, the event was transformed in 2016 into a comprehensive exhibition addressing IoT and co-creation. Today, not only electrical equipment and IT companies but firms from a broad spectrum of business types exhibit at the event. Focusing on Society 5.0 as the society of the future which Japan aims to pioneer, it showcases Society 5.0 initiatives, DX, SX, and GX collaboration outcomes, and leading-edge technologies and solutions, offering a tantalizing glimpse into the future.
CEATEC
Inter BEE has been advancing in tandem with broadcast media development since 1965 and is one of the biggest comprehensive media and entertainment events in Japan, encompassing the whole process of producing, delivering, and experiencing content, as well as everything from business creation to the value cycle. Bringing together industry professionals, technology, and innovation in one venue, Inter BEE provides an excellent opportunity to expand the possibilities for new content-driven value and experiences with an eye to the creation of new content business and the industry’s future.
Inter BEE
The JEITA Venture Award was established in March 2016 to recognize venture companies expected to contribute not only to the overall advance of the electronics and information technology industries but also to economic development, aiming to support venture companies and build co-creation and partnership among JEITA members and venture companies. The 11th round of awards in 2026 went to six ventures with advanced technologies and services that can solve various social issues. One company also received the Early Edge special award for companies whose market contribution is currently unknown but whose extremely advanced technologies are expected to generate major growth in future.
11th JEITA Venture Award Winners
(Alphabetical order)
・aiESG, Inc.
・AIxtal Corporation
・JCCL, Inc.
・Quanmatic Inc.
・Sotas Co., Ltd
・SyntheticGestalt KK
JEITA is engaged in a cross-industry effort to deploy disaster prevention and mitigation measures so as to ensure home safety and improve medical response systems during disasters. The Smart Home Board is advancing the Ienaka Data Integration Platform, which links data from IoT home appliances and home equipment with public services for real-time visualization of indoor environments and lifeline information. The platform supports applications ranging from daily monitoring to evacuation decision-making and safety confirmation during disasters, while also contributing to rapid first responses coordinated with local governments. The Healthcare Industries Board is developing a research report on power supply to ensure the stable operation of medical equipment during disasters, upgrading operational environments, and strengthening collaboration with related organizations. By enhancing data utilization and regional cooperation, we aim to build a social infrastructure that protects lives and daily living in both normal times and emergencies.
Realizing Society 5.0 will require resolving social problems through co-creation, combining advanced initiatives from various business types and industries. We launched the JEITA Co-Creation Program in 2018 to realize cross-industry co-creation and create new business so as to resolve a broader range of social problems, generate new industries, and, as a result, contribute to economic development. The program operates through consortia, study groups, working groups, and commissioned projects, proposing actions to solve social issues and working with partners on issues that they bring to us. Emphasizing openness and agility, program outputs also vary according to the purpose, including policy recommendations, guidelines, standardization, and human resource development.
JEITA Consortia
Green x Digital Consortium
Promoting companies’ efforts to achieve carbon neutrality will require making maximum use of digital technologies in collecting, analyzing, assessing, and utilizing the related data. The Green x Digital Consortium is pursuing activities contributing to the deployment of new digital solutions, including creating a framework for calculating and sharing carbon data that is consistent with international frameworks.

Media Over IP Consortium
This consortium aims to facilitate the introduction of MoIP systems with high business trust and availability, closing the gap between vendors and sellers created by the migration to IP-based broadcasting equipment. A range of stakeholders from broadcasters to IT vendors will participate in various projects such as the creation of MoIP system reference models and IP-related human resource development so as to streamline the production process and upgrade content through DX.

Aqua Local Area Network Consortium
The Aqua Local Area Network (ALAN) Consortium is working to create new ocean-related business opportunities and resolve social issues. Primarily focused on underwater optical technologies and other cutting-edge technologies, the consortium pursues sensor-based visualization of underwater networks, environments, ecologies, and structures and R&D on underwater robotics. It also works with stakeholders in areas from infrastructure to marine processing and aquaculture toward realizing a sustainable ‘ocean digital society.’
